Edge helps communities communicate their ‘why.’ Why do you live, work and play where you do? And why should others?
Having rural backgrounds and experiences ourselves, we understand the unique opportunities and challenges that small cities, towns, communities, and RMs face. We are a hands-on, creative bunch who will develop an identity and create a plan for the future success of your community.
Town branding, or developing a ‘sense of place’ allow communities to give a unique and compelling approach to residents, industries and tourists. A communication, marketing and brand strategy outlines exactly what makes the area special and how to communicate that message to set the direction and achieve the goals of the community.
The research, branding and positioning may allow a small area to successfully access external tourism, increase internal residential and business development and regional awareness for their geographic locale.
Creating the tools to improve internal government communication, engage the community and get the message out to the appropriate target market is key.
With Robert Mensies coming from a rural town, he knows first hand communities can struggle to convey their attributes to the correct target market and then effectively communicate that message.
Economic Development
Community and destination branding efforts are centred on economic development - creating new jobs, better salaries, new investment, a better environment and more opportunities.
A community never stays still. If it’s not developing, it’s deteriorating. You need a plan to grow. Most communities or regions that have great identity, pride and consensus of direction, are economically successful.
Branding and Your Economy
What is the impact of branding on your community?
1. Confirms community identity
- builds on community strengths
2. Plans for activities and development that support your community’s economic future
- sets the direction for strategic planning
3. Drives awareness and pride within the community and the community’s position externally
- motivates community involvement and attracts community investment
Visit Community Edge website, a division of Edge Business Strategies, that focusses solely on community development.