It continues to astonish and frustrate us on a seemingly daily basis when we get an e-mail communication from a sales person or business associate who does not include an e-mail signature. At first we thought this was a small business issue. A company that didn't have the marketing staff in place who would surely scream from the top of their cubicles to anyone in the company that didn't have an auto-signature as part of all of their e-communications. Upon further investigation, we realized that this serious overlook was not confined to just small business. National company representatives had their fair share of the sour cherry pie.

To be fair, we have seen many proactive and effective uses of signatures. Use it as a branding opportunity with your company's mission statement. Promoting achievements, accolades and events can also be included in a person's signature.

If your organization is lacking a marketing strategy that looks at the big picture and the small parts that make it up, Edge can help.