Public relations is an important mix in any marketing strategy. In the past, businesses didn't have many opportunities to be recognized in traditional forms of media. Now with the explosion of social media (blogs, twitter, linkedin, facebook, online news sites) it is much easier to get that all important 'editorial.'

Edge has been getting into the action with great results. The key is to choose your topic and tie it directly to the outlet's theme. For instance, write a press release or a completed article about a particular product or service that you offer a specific target market. To further penetrate the existing target, look to social media that is directed to them. If you want to break into new markets, use your previous success to create credibility within the new market.

Once you begin looking for opportunities, you may become overloaded. They are endless, however, many are not worth the effort. It is important to have a list of criteria to know where you're going to get the biggest bang. Being included within a company's blog, an association's website, or online news site in theory is great, but be sure it's the right environment and a well respected outlett in the eyes of your target.

If you find yourself needing a plan for tackling the ever-changing wall of social media, give Edge a call.