Edge's Marketing Strategies Recognized
Canadian Hog Industry Continues Strong Marketing Campaign
Prairie Hog Country, December 2009/January 2010
- Harry Siemens
Last fall, Manitoba Pork Council engaged the services of Edge Business Strategies of Winnipeg to focus on building a sustainable future for the industry within Manitoba.
"To follow a critical path to sustainability and help break barriers between producers and non-producers, building an understanding and synergy so there is more support of the industry from non producers," is how Elizabeth Mitchell, Marketing Strategist for Edge described the process. "There are a lot of different aspects that move together to make that happen. It is involving the urbanites in Manitoba, producers, media, the public, education, universities and high schools."
Mitchell said the driver of change is people and by changing the attitude of the public, it will also help influence a government in Manitoba that hasn't always been kind to the industry.
"Everyone needs to have a better understanding of the industry, the importance of the economy to the province and the importance to the future of the province," she said. "To help drive the change we need to change the public's perception and we do that through making them aware of what the industry is all about."
The process is at the very beginning stages. "We are coming from a negative and we have to create a neutral ground first, and then move forward with key messages and working into a positive area," said Mitchell. "Since the industry is coming from such a negative area now, just the smallest things happening, we will see big changes right away.
Kelly Funke of Manitoba Pork Council said as most people associated with the pork industry know, it's not the best place at the moment.
"We hoping that some of our work in promoting our product locally grown and globally preferred will go a distance in helping producers," said Funke. "We also know we need to bridge the gap between the farm and city and some of the plans Edge has been working with us will go towards doing that."
Prairie Hog Country, December 2009/January 2010
- Harry Siemens
Last fall, Manitoba Pork Council engaged the services of Edge Business Strategies of Winnipeg to focus on building a sustainable future for the industry within Manitoba.
"To follow a critical path to sustainability and help break barriers between producers and non-producers, building an understanding and synergy so there is more support of the industry from non producers," is how Elizabeth Mitchell, Marketing Strategist for Edge described the process. "There are a lot of different aspects that move together to make that happen. It is involving the urbanites in Manitoba, producers, media, the public, education, universities and high schools."
Mitchell said the driver of change is people and by changing the attitude of the public, it will also help influence a government in Manitoba that hasn't always been kind to the industry.
"Everyone needs to have a better understanding of the industry, the importance of the economy to the province and the importance to the future of the province," she said. "To help drive the change we need to change the public's perception and we do that through making them aware of what the industry is all about."
The process is at the very beginning stages. "We are coming from a negative and we have to create a neutral ground first, and then move forward with key messages and working into a positive area," said Mitchell. "Since the industry is coming from such a negative area now, just the smallest things happening, we will see big changes right away.
Kelly Funke of Manitoba Pork Council said as most people associated with the pork industry know, it's not the best place at the moment.
"We hoping that some of our work in promoting our product locally grown and globally preferred will go a distance in helping producers," said Funke. "We also know we need to bridge the gap between the farm and city and some of the plans Edge has been working with us will go towards doing that."
posted by Edge Business Strategies at
11:02 AM
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