Business owners and managers alike find one of the most important daily activities is delegation. As a manager, your job is to get work done through others.

To effectively delegate your marketing and promotions is to increase productivity and efficient operation of your business and allow for growth. Certain tasks may be able to be handled internally by key players. Larger projects or writing a marketing strategy should be overseen by an outside company. Edge works hand in hand with many internal company marketing departments.

1. In order to delegate, you need to manage your own attitude.
Do not judge what another person is capable of accomplishing. Share your plan to delegate work. Ask the delagatee to keep a prioritized list of work. Check back every week to find what is complete, incomplete and planned to be completed. If important taks are not being completed, coach delagatee on productivity, or move the task to someone else.

These additional tasks help people to learn and grow in their job.

2. Plan with the delagatee.
Sit down and plan the task. Questions can be answered and expectations established. Without this, delegation would be unclear.

3. Write it out.
Identify and write the tasks and answers to the items with the delegatee such as:
- detailed task description
- benefits
- training required
- method of tracking task progress
- progress reporting schedule
- authority and responsibility designated to task

4. Follow-up.
Set a schedule for reporting that builds confidence. Delegate right the first time. Delegating wrong gives you undesired results and unacceptable work. This is waste a waste of everyone's time.

If it's time to work with an outside company to allow you to focus on you day-to-day responsibilities, give us a call.