Are customers a nuisance?
Many companies that consider their customer to be a bother will find it hard to adapt and exist in an increasingly transparent society. If your staff gives customers a curt, short answer to their questions or don't ask if customers have any more questions, you are giving second rate service and are therefore damaging the brand your company carries. The brand has equity and value. Every time you short change, cut off or even avoid answering customer questions, you decrease the value of the brand.
By using email, You Tube videos, Twitter and other social networking, consumers have an electronic voice. Their voices are getting louder and louder. In reporting negative experiences, the customer’s online voice is definitely conveyed to a much larger audience than ever before. Potentially, the world hears what they have to say.
If customer service and your customers are valued, you need to turn your focus from the numbers of customers handled to the number of successful and happy customer transactions. It also takes far less money to keep a customer than to attract a new one. So, based on these statements, customer service is an investment not a cost.
How much is it costing your company not to invest in successful customer service? What do you think?

At Edge, we work with many clients in putting together sales plans and creating sales tools that clients use to better increase customer service.