Spring, more than New Year’s, is a time for new beginnings. Things suddenly feel so alive. Snow melts, birds chirp, trees are budding and some rivers overflow.

Everyone greets spring in a different way. Why not take some time to clean out a closet? Start a new hobby. How about a walking routine? Any way you look at it, it is a kind of rebirth and renewal that is involved with healthy well-being. Healthy environments can be equated with healthy living. Healthy living creates a sense of peace and harmony and growth.

Corporations can also be green with Green Branding. By using a certification mark or logo, you show that your company and/or its’ products are environmentally friendly. The ‘go green’ agenda comes from consumer demand for products that do not harm the environment. Green marketing strategies create brand value for a product and/or company and recognizes that environmental issues have the potential to impact brand value either positively or negatively.

The reality is you just can’t opt out. Consumers will support companies that promote themselves as green. Being green may add cost to your products but consumers seem to want to pay.

Earth Day is April 22nd and a new initiative has been proposed to extend the sentiments of peace and harmony with nature. Called the ‘Green Generation’, this program begins on Earth Day and ends on the 40th official Earth Day in 2010. Next year’s Earth Day is not an end to this environmental awareness, but the date will mark a reassessment day. It will be a chance to evaluate the efforts of how people worked to make this planet better. Learn more at www.earthday.net