BUILD. SHAPE. BRAND.
We create awareness and demand for our clients' products and services.
Clients come to us because of our expertise. They stay with us because of our cost-effective, responsive, passionate, full-service environment.
"It’s truly a pleasure working with you and your team. I’ve never worked with an agency as passionate about making a difference in the public’s perception of the pork industry as you guys."
- Susan Riese, PHEc, Manager, Consumer Marketing & Community Relations Programs, Manitoba Pork Council
“Working with Edge Business Strategies has been an integral part in the Commissionaires rebranding strategy.They have provided us with innovative strategies that have increased the awareness of the Commissionaires profile to the public. They are professionals in their field and we are excited to continue this relationship into the future.”
- Tom Reimer, CEO, Commissionaires
"It has been a pleasure working with you on the ['Top 12 Reasons Why Now is the Best Time to Build' campaign.] I appreciate your patience with this novice in the field of marketing! I look forward to future projects where you can once again display your creative and innovative talents."
- Mike Moore, President, Manitoba Home Builders' Association
"Robert Mensies' commitment to Share Our Strength has extended beyond his company's sponsorship of our annual events. His passion for the recipients, coupled with his participation and leadership of the local events, have helped Share Our Strength events grow and give back to our community. He has dedicated seven years... for two years (2005 & 2006), he served as Chair of the Taste of the Nation event, donating many hours of leadership to build and strengthen the event. Robert's creativity and ideas to increase fundraising opportunities helped further the success of the Taste event and worked tirelessly to enhance our profile within the community."
- Eric Schon, Canadian President, Share Our Strength Canada
Community Branding & Development
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Edge's Climbing Metaphor
Like climbing a rock face, running a successful business involves vision, strategy, planning, flexibility, determination, strength and the ability to understand the environment and change course in order to achieve the goals.
The climber surveys the rock face and plans a strategic course. As the climber ascends, initial assumptions prove to be deceiving and strategic redirection – setting a new course, is required to overcome obstacles and continue upwards.
Trust in the belayer is imperative to the success in reaching the goal. The climber’s life is in the hands of the belayer, who is there to advise and aid the climber in reaching the goal without peril.
Strength, flexibility, determination and trust in your support team is required to make it to the top, just as it is in business.